The program allows packages ordered from select online retailers to be delivered right into the back of the customer's car.
Designed to reduce the stress of shopping for the holidays, the service is being launched together with PostNord (the combined Swedish/Danish postal service), online toy store Lekmer.com, and online grocery retailer Mat.se. Customers place their order through one of the latter two, select the in-car delivery options, and PostNord will use a digital one-time access key to place the packages in the back of the recipient's Volvo. Then all they've got to do is drive home with their packages.
Following the pilot program in Gothenburg, Volvo intends to expand the service to other parts of Sweden and other countries. It may be a while before those Swedish reindeer find their way to American customers though. This does, however, appear to be part of a growing trend in the industry, following a similar program launched in Germany by Audi, Amazon, and DHL.
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