Toyota Is Now Using Sumo Wrestlers to Preach Safety

At just over three minutes in length the herd of sumos in this ad thunders through Los Angeles with surprising agility. The advertisement demonstrates each of the safety features found on the new Prius and other Toyota models. One nifty feature shown here is called Stop Short and involves emergency braking should a pedestrian wonder into the vehicle's path. Ideally that pedestrian isn't a sumo wrestler.

The advert makes reference to the film "Chariots of Fire" and highlights the auto-dimming high-beams should a car be approaching from the opposite direction. This video is sure to put a smile on your face. We only wish it would air during the Super Bowl.