Toyota C-HR: a cool car with a high-tech twist

Toyota is a manufacturer that doesn't know how to accidentally make cool cars. There are car manufacturers who design a car with no intention of being cool. Toyota makes cars that make the most sense in the world, and sometimes they come out cool precisely because they have features that are very ‘Toyota’, for example the old Land Cruisers that were designed to be used by farmers in Bolivia, and after decades the reliability became cool. There are also sporty versions of Corolla whose engineering effort was so stubborn and senseless that they have become legendary even though they are essentially a box with wheels.

The Toyota C-HR is the off-road vehicle that Toyota decided in advance to invest considerable engineering efforts in with a young target audience in mind who wants an off-road vehicle, but which is also a bit sporty; An audience that wants a car with performance, but is environmentally conscious; An audience that may not care that much about the kids, and therefore doesn't need a respectable trunk or windows that open in the back or the ability to see anything out of the back seat. In the previous generation of C-HR, only parents enjoyed themselves.