“Starting to, uh, starting to feel a little sick,” he says in the video, designed to illustrate the dangers of leaving a child or pet in a hot car.
More than 5 million people have watched the video since it was posted on the Forsyth County Sheriff’s Office Facebook page in mid-June.
It’s just one recent example of campaigns designed to prevent hot car deaths.
“We wanted to do something that was very visual so that people would really, really get the point,” the deputy in the video, Robin Regan, told BuzzFeed.
It works.
“It’s looking like it’s going to be a hot summer, and we don’t want to respond a call like that, where someone passes away in a hot car,” Regan says in the footage. “It’s tragic when it’s so avoidable.”