Redesigned Genesis G90 debuts with a completely new look

Genesis, eschewing the L.A. Auto Show, debuted its redesigned G90 in Seoul, South Korea, today. If you were hoping for a totally new look, you're in luck, because Genesis has done just that. The grille is gigantic, and it dominates most of the front of the large sedan now. Flanking the grille are new headlights with an interesting character line extending outside the housing itself. Then we get to those wheels. We imagine people are either going to love them or hate them, but Genesis definitely didn't play it safe with those million-spoke rollers.

Moving around to the back, Genesis switched up the taillight design big-time. It used to be subtle and simple, but now we have full-width LEDs and an even stranger stacked arrangement. Those stacks reach around the side of the car and almost become one line where they end. None of it looks like a direct copycat of other luxury car flagships, but the Koreans are definitely following the industry trend of giant rear taillight strips.

The interior remains vastly the same, save for a few technology upgrades. A redesigned UI for the infotainment system is now able to receive over-the-air updates for both maps and software. Active noise cancellation is said to make the interior quieter than before, and new colors are available both inside and outside. Driver assistance systems are slightly more capable now — the new G90 has lane-centering, can detect bicycles in its forward collision-avoidance system, and has the safe exit assist feature showing up in Hyundais too.

You may be wondering about powertrain updates, but Genesis has nothing new to report there. We imagine both the 3.3-liter boosted V6 and 5.0-liter V8 will continue to be available stateside, paired to an eight-speed automatic transmission.

Genesis also keeps telling us it'll have three SUVs by 2021, which should probably be the priority to keep the brand afloat in the market we have now. We'll see if a more aggressively-styled flagship sedan allows Genesis to encroach any further onto the German's territory once this car gets to market.

Speaking of which, we'll expect this Genesis to be touching down in the U.S. mid-2019. Pricing for the Korean-spec G90 translates to about $71,000 as a base price for the 3.3-liter V6 model, but we imagine it could be different here when it eventually launches.