Mitsubishi’s Cheapest SUV Is About to Get Even Cheaper

Mitsubishi may cut Outlander Sport's price by up to $2,000 to attract budget buyers. CEO Mark Chaffin states, “affordability and practicality will define our next phase of growth.” Strategy aims to fill Mirage’s gap and strengthen Mitsubishi’s affordable SUV lineup in the U.S.

With the discontinuation of the Mirage and Mirage G4, Mitsubishi is reportedly planning to reposition the Outlander Sport as a more affordable entry point into its U.S. lineup. The compact SUV currently starts around $24,000, but according to Automotive News, insiders suggest a potential price cut of up to $2,000 could arrive within the next model year to make the brand more competitive among budget-conscious buyers. 

Dealers have pushed for a lower-priced model to replace the sub-$20,000 Mirage, arguing that affordability is key to Mitsubishi’s identity in the American market. Executives appear to agree, with Mitsubishi Motors North America CEO Mark Chaffin noting that “affordability and practicality will define our next phase of growth.”

How Mitsubishi Might Lower the Price
One option reportedly under review is reintroducing a front-wheel-drive variant of the Outlander Sport, which has been sold exclusively with all-wheel drive in recent years. A simplified lineup could trim costs and attract new buyers looking for a practical, efficient, and inexpensive SUV.

If introduced, the lower-cost FWD model would likely target an entry price closer to $22,000–$23,000, bridging the gap left by the outgoing Mirage. The move would also align the Outlander Sport with Mitsubishi’s ongoing product refresh under its Momentum 2030 strategy, which focuses on new SUVs and electrified models to expand its U.S. presence.

2026 Mitsubishi Lineup: What’s New for Outlander, Sport, PHEV, and Eclipse Cross
The Outlander (including the PHEV and Sport) has been refreshed for 2026 alongside the Eclipse Cross, but the changes are minor.

Sebastian Cenizo

A Broader SUV Push
Mitsubishi is actively reshaping its SUV range beyond pricing adjustments. The company recently teased a more rugged variant of its larger sibling, the Outlander. This upcoming version will add lifted suspension, off-road tires, and unique styling to appeal to adventure buyers.

At the same time, Mitsubishi’s international strategy is rekindling its heritage. The brand will revive the Pajero nameplate, signaling renewed confidence in its off-road identity. There’s even speculation that the revival could extend stateside, a move that would strengthen its SUV lineup from entry-level to flagship.

Why the Price Cut Matters
The Outlander Sport has long been a steady but aging player in Mitsubishi’s portfolio. While it still appeals to value-minded drivers, its older platform and modest features make it difficult to stand out in a crowded compact SUV segment. A price reduction would immediately make it one of the most affordable crossovers in the U.S., reviving showroom traffic and giving dealers a fresh entry-level option to sell.

If Mitsubishi executes this repositioning successfully, the Outlander Sport could become the bridge between its past focus on affordability and its future emphasis on SUVs and electrification. It’s a small move with big implications for a brand rebuilding its relevance in a competitive market.