
The CX-9 wasn't flying out of showrooms after its 2007 arrival, topping out at about 35,000 units in 2022. But the larger CX-90 has done considerably better on the sales front since launching two years ago.
For 2027, Mazda is looking for more CX-90 sales after addressing ride and handling complaints from customers and because the CX-90 is about to offer two-row flexibility – by replacing the smaller, slow-selling CX-70 crossover after only two years in the US market.
While Mazda sold more than 55,000 CX-90s in the US last year, CX-70 deliveries couldn't even reach 14,000 units in 2025, making it Mazda's second-slowest seller, ahead of only the limited-purpose MX-5 Miata. Some critics complained that the CX-70's plug-in hybrid powertrain was too coarse. Consumer Reports noted below-average predicted reliability, and Motor Trend's long-term testing revealed daily quirks and infotainment glitches. For us, the CX-70's biggest failing was that it was nothing more than a two-row CX-90 - it literally just removed the rear seats, but still had the CX-90's third-row cupholders - that cost more than it should've.
If you need more potential reasons for the CX-70 cancelation, its sales so far this year reached only 8,390 units through September, representing a 27.7% drop from the same period in 2025. Meanwhile, CX-90 sales reached 30,367 units, but that's also down 25.9% from 2025. In a US market that loves all crossovers, the CX-70 and CX-90 are underperforming, especially compared to the smaller CX-5 and CX-50, which combined for more than 246,000 deliveries in 2025.
Some CX-90 customers have complained of highway vibrations and a stiff, harsh ride, tuned for sportiness rather than family comfort. In response, Mazda has redesigned the rear suspension crossmember on the 2027 CX-90, intended to improve performance on rough pavement, while PHEV models get an updated electric drive motor with better insulation, for quieter low-speed operation.
If you want new paint colors for the 2027 CX-90, there are several: Navy Blue Mica, Aero Grey Metallic, Melting Copper Metallic, and Zircon Sand Metallic, each adding $595 to the sticker. Expanded standard features include roof rails, Mazda Online Navigation, and Alexa Built-In on select trims. The powertrain offerings, which have been identical from the CX-70 to CX-90, go unchanged for 2027, all using an eight-speed automatic transmission with standard AWD:
2027 CX-90 pricing carries over unchanged for the PHEV models, starting at $50,695 for Preferred trim, and the overall base price goes up $400 to $39,700 for the CX-90 3.3 Turbo Select. As the CX-70 departs, you have two two-row options for the 2027 CX-90: the 3.3 Turbo Premium Sport ($46,880) or the 3.3 Turbo S Premium Sport ($53,540).
Topping the three-row CX-90 range is the 3.3 Turbo S Premium Plus, at $57,970. For all these prices, add $1,645 in destination charges, which go unchanged from 2026. If you wanted a two-row PHEV, you won't find that in the 2027 CX-90. Again, you'll have to shop the dealerships for a CX-70 PHEV.
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