Maserati to launch three EVs in 2023 and axe Ghibli
18 March 2022 - Autocar
Italian premium brand has outlined electrification plan and announced 41% sales increase for 2021
Maserati will launch three electric cars next year, the Italian premium brand said today as it announced its 2021 sales figures.
It follows parent company Stellantis’s announcement earlier this month that Maserati would be one of a handful of its brands to go electric in all models launched from 2025. The entire line-up will be electric by 2030.
The electric range, named Folgore, will be led by a new 1200bhp Maserati Granturismo coupé, due to be revealed later this year before arriving in 2023.
Maserati said this “will offer cutting-edge technical solutions derived from Formula E, superb performance, comfort and elegance, all typical of the Trident”. It added that it would achieve a sub-3sec 0-62mph benchmark sprint and a top speed above 186mph.
The soft-top equivalent, the Maserati Grancabrio, will also arrive next year, the firm confirmed.
The delayed Maserati Grecale SUV, which will be revealed imminently, will first launch with internal combustion engines, one of which features mild-hybrid technology, but will also receive an electric version next year.
Beyond next year's model onslaught, Maserati outlined three more models that will have electric variants arriving before 2025: the MC20 supercar and next-generation Quattroporte saloon and Levante SUV.
Last year, Maserati sold 24,269 cars worldwide, representing 41% year-on-year growth in an overall market that suffered hugely from component shortages.
The Maserati Levante made up 59% of sales while the Maserati Ghibli accounted for 33%. The well-received Maserati MC20 took 1%. Global market share was 2.4% and net revenues were €2.02 billion (£1.7bn).
Although the Ghibli accounted for a third of sales last year, it doesn't factor into the brand’s future plans. However, a production end date for the large saloon, which was launched in 2013, hasn't yet been confirmed.