Kia electric concept car for Geneva displays a 21-screen salute
28 February 2019 - Autoblog
A new teaser shows some but not all of them
Kia is going to show an electric concept car at the 2019 Geneva Motor Show (we got our first look last week), and the automaker has revealed some interesting and even funny details about the car ahead of time. For starters, there will be 21(!) individual high-resolution screens in this puppy. The teaser photo of the interior is showing off a lot of them, but don't fret, there are still more in there somewhere. Kia isn't exactly serious about this kind of a setup; here's a section of the press release for you as an example:
"In a humorous riposte to the industry's current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens. These curve their synchronized way across the top of the dashboard in a layout that's at the same time both casual and coordinated."
So yes, it's a joke. But it's still sort of incredible a concept like this one will exist. We don't expect 21-screen interiors to be reality anytime soon, especially when the folks who designed it agree that it's completely laughable, too. What comes next in the release is also a bit confusing.
Kia says this is its first pure-electric four-door passenger car — nothing wrong there. However, it then goes on to say it combines elements from "a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover." SUVs and crossovers are mentioned twice there, but this is meant to be a four-door passenger car? The teaser makes it look like the concept is much more car-like than a crossover, but it could be deceiving. A hint of black cladding is shown in this side profile shot as the closest hint to its intentions of being more crossover-like.
Another interesting detail here is the evolution of Kia's tiger nose grille we saw introduced on the Stinger. It looks like future Kia electric cars will have a "tiger mask" (ha) instead of a traditional flow-through grille. We dig the normal design itself on the Stinger, and the teaser itself doesn't disappoint. The car/crossover/combination thereof will be revealed in Geneva on March 5, so check back then to see the full concept.